One of the most crucial challenges in modern Mediterranean urban areas is to reduce traffic congestion and air pollution towards achieving better living environments which are now burdened, given the citizens’ commuting demand, and the increasing seasonal traffic flows. In this context, new, greener, faster and more flexible transportation options with improved connectivity are needed, for the climate-friendly mobility adaptation away from private cars.
To effectively promote low-carbon solutions, mobility hubs emerged mainly in Northern/Central Europe, aiming to concentrate public and shared travel modes while providing high-quality users’ experience. However, they are developed in a different context in relation to MED people’s transportation culture and habits, requiring further study and adaptation.
Are MED citizens ready to adopt these new mobility habits? How can they been persuaded to change their traffic culture to a more green and efficient way? How familiar are the local policymakers with the efficient implementation of this concept after all?
In order to address these questions, the project will develop a joint Strategy for green and inclusive mobility hubs for MED (urban and interurban) areas after considering the vision, the pillars, the particular citizens’ real needs, habits and traffic culture. The overarching goal of the holistic approach adopted is to ensure the involvement of stakeholders, the active inclusion of local communities and citizens, while not neglecting the touristic element as well, for the participatory assessment and promotion of mobility hubs towards climate change mitigation.
Considering that mobility hubs will be a trend for the next years in Europe, the key outputs of this project will be crucial for mobility hubs’ smooth implementation and consequently for the green transformation of MED areas.
Project Τitle: Promoting Green and Inclusive Mobility hubs for greener MED living areas by leveraging citizens’ real needs
Project Duration: 27 months, start date: 1/1/2024
Project URL: https://greenmo.interreg-euro-med.eu/
Project Framework & Funding: Interreg Euro-MED Programme, “Green Living Areas Mission”, Total budget €599.985
Scientific coordinator (UNIWA): Panagiotis Papantoniou, Assistant Professor
Consortium – Partners:
- University of West Attica, Greece (Lead Partner)
- ALOT S.L.R., Italy
- University of Malta, Malta
- University of Cyprus, Cyprus
- Bax Innovation Consulting LTD, Spain
- City of Ljubuški, Bosnia and Herzegovina
Research Publications / Results / Patents: The 1st deliverable of the project has already been published on the official website where the upcoming results will also be posted What we achieve – Interreg Euro-MED – GREENMO .